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Folklore

Folklore

A community crafting knowledge of connection, lorecraft, and digital realms. Season 2 now live.
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Seeds, not Brands

Publisher
Folklore
November 06
Folklore proposes that a networked brand be designed not for its humans, but for its machine agents. In lieu of final assets — iconography, typography — Folklore provides seeds and prompts: inputs for generative creation.
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The Balkanization & Babelification of the Internet

Publisher
Folklore
October 23
Rue Yi and Ruby Thelot explore the nature and consequence of our diverging online spaces through the concept of Balkanization and Babelification
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Object Histories

Publisher
Folklore
October 12
What happens when every physical object has an onchain record? A beautiful archive of memories, imbuing our things with stories.

A New Season of Pioneers

Publisher
Folklore
August 09
Folklore’s first season has officially closed. Following this, I’m happy to announce that memberships for Season 2 are now open.
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Prophet Motives & Knightwork States

Publisher
Folklore
July 06
An exploration of entanglements between technology, capital, and spirituality, with particular emphasis on the reshaping of maps & territories by would-be empires and their self-appointed messiahs.

Introducing Ark, a Community Mind

Publisher
Folklore
June 01
Folklore is nearing 300 pieces of curated content. The knowledge accumulated by the community is becoming increasingly valuable for research, not just curiosity and leisure. How can we make this information accessible? How can we begin to derive insights from the connections between the content?

Curation at Folklore

Publisher
Folklore
April 27
We’ve curated over 200 articles over the past nine months and some trends are beginning to appear. Specifically, we can look back and understand the primary sources of our readings, as well as the overarching theme.

The Sequence

Publisher
Folklore
March 28
The trifecta of Product, Protocol, and Community forms the cornerstone of every organizational map today, as it navigates survival and growth.

Collect Folklore's Early Subscriber NFT

Publisher
Folklore
March 10
Over the next 2 months, we will be encouraging all readers of our Telegram Public Drip to subscribe with a free token (below!). If you don’t have a crypto wallet, feel free to let me know (@rafathebuilder) and I can help onboard you.