Folklore proposes that a networked brand be designed not for its humans, but for its machine agents. In lieu of final assets — iconography, typography — Folklore provides seeds and prompts: inputs for generative creation.

Rue Yi and Ruby Thelot explore the nature and consequence of our diverging online spaces through the concept of Balkanization and Babelification

What happens when every physical object has an onchain record? A beautiful archive of memories, imbuing our things with stories.

Folklore’s first season has officially closed. Following this, I’m happy to announce that memberships for Season 2 are now open.

An exploration of entanglements between technology, capital, and spirituality, with particular emphasis on the reshaping of maps & territories by would-be empires and their self-appointed messiahs.

Folklore is nearing 300 pieces of curated content. The knowledge accumulated by the community is becoming increasingly valuable for research, not just curiosity and leisure. How can we make this information accessible? How can we begin to derive insights from the connections between the content?

We’ve curated over 200 articles over the past nine months and some trends are beginning to appear. Specifically, we can look back and understand the primary sources of our readings, as well as the overarching theme.

The trifecta of Product, Protocol, and Community forms the cornerstone of every organizational map today, as it navigates survival and growth.

Over the next 2 months, we will be encouraging all readers of our Telegram Public Drip to subscribe with a free token (below!). If you don’t have a crypto wallet, feel free to let me know (@rafathebuilder) and I can help onboard you.