Communities lie on a spectrum in terms of their origins: either they have been created to achieve a goal, or they appear to have been created almost by default; no purpose, they just exist. Who can harness the latent power of those default communities?

On the internet, we are part of swarms: networks of people, bots, and content, coordinated through algorithmic feedback loops.

We're in the midst of the memecoin meta, and the lead spring is $DEGEN. It has been key to growth on web3 social app Warpcast, and defined the 2024 playbook for token-based consumer growth.

Calling all context designers, remix artists, divergent dreamers, seekers and hyperconnectors! Join a new remixing competition and win a membership plus ETH

Folklore proposes that a networked brand be designed not for its humans, but for its machine agents. In lieu of final assets — iconography, typography — Folklore provides seeds and prompts: inputs for generative creation.

Rue Yi and Ruby Thelot explore the nature and consequence of our diverging online spaces through the concept of Balkanization and Babelification

What happens when every physical object has an onchain record? A beautiful archive of memories, imbuing our things with stories.

Folklore’s first season has officially closed. Following this, I’m happy to announce that memberships for Season 2 are now open.

An exploration of entanglements between technology, capital, and spirituality, with particular emphasis on the reshaping of maps & territories by would-be empires and their self-appointed messiahs.