Communities lie on a spectrum in terms of their origins: either they have been created to achieve a goal, or they appear to have been created almost by default; no purpose, they just exist. Who can harness the latent power of those default communities?
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Folklore proposes that a networked brand be designed not for its humans, but for its machine agents. In lieu of final assets — iconography, typography — Folklore provides seeds and prompts: inputs for generative creation.